I shoot:

Campaign photography for fashion brands

Editorials and lookbooks

Cinematic branded content

Concept development and visual storytelling

I’m a visual storyteller working at the intersection of fashion, film and emotion. My background is unusual: I hold a Master’s in Business and Management, specialised in strategy, which means I approach aesthetics with both intuition and precision. I understand how visuals create value emotionally, culturally and commercially.

I started photographing when I was ten, and at the same time I began devouring fashion magazines, studying images, light, poses and the emotional language of style long before I had the words for it.

After a decade in strategic roles, I shifted direction and dedicated myself fully to photography, film editing and narrative design. I have trained in post-production (DaVinci Resolve, Avid, ProTools, After Effects) and studied film theory and the digital moving image at university level. This gives my work a distinctive sense of rhythm, framing and cinematic intention.

My focus is simple: I create imagery that makes people feel something. I believe storytelling is the way forward, shaping how brands connect, communicate and stay culturally relevant.

Whether I’m shooting a campaign, an editorial or crafting cinematic branded content, I work to shape a mood. The subtle, emotional charge that makes an image stay with you.

Based in Gothenburg and open to global collaborations.

Want to go deeper? Explore my Substack — where I write about film, sustainability and business.